Mock Research

1. What % of global box office was the British film industry responsible for?15% - 2012
2. What was this % in 2009?
   6.8%
3. What might this change indicate about British film?It is becoming more popular worldwide and in England too, we are making more captivating films.
4. What films have been responsible for this change?
   Skyfall (accounts for $1.1 billion of the $5.3 billion of the UK's tally), in 2011 the higher market share can be partly accounted for by the success of Harry Potter and the Deathly Hallows Part 2 and The King's Speech. Independent films, released without the backing of a major US studio, also did well in worldwide cinema, especially The Best Exotic Marigold Hotel (which made $135 million at cinemas worldwide) and The Woman In Black (which made $128 million at cinemas worldwide).
5. What % of the British film industry makes a profit?
   7%
6. What % of Hollywood films make a profit?
   17%
7. How does that % differ between £2m and £10m budget British films?
   With a budget of £2 million or lower only 4% of films were likely to make a profit, whereas with a £10 million budget or more 17% of films were likely to make their money back.
8. What might we infer from this difference?
   The bigger the budget on the film the more likely you are to make a profit.
9. Which age group makes up the largest % of UK cinema goers?
   Over-45s represented the biggest proportion of cinema-goers in the UK, making up 36% of the cinema-goers compared to 25% from the 15-24 age group.
10. Why do you think this might be?
    There has been a rise in films aimed at an older audience, such as The Exotic Marigold Hotel, this has been a contributing factor.
11. Which 'type' of film has seen a % drop in gross income from 20% in 2011, and 24% in 2010, to 18% in 2012?
    3D.
12. Within that 'type' which genre has seen the biggest fall?
    Family films.
13. What did Charles Gant put this decline down to?
    Families need to economise, prices mount when 3D premium is taken into account as well as the need for paying for parking and several tickets. He also said that 'the word can circulate when there's just a shoddy conversion' from a normal version of the film to 3D.
14. Who is Paul Greengrass?
    A British film director.
15. How did he describe the British film industry?
    As a 'success story' and he predicted it would continue to see international growth- particularly in China.
16. What did a BFI spokesperson say was the point of less profitable low budget British films?
    He said they are 'successful and beneficial to the industry for other reasons like skills and training development and for artistic and cultural importance'.
17. What was the budget for Filth and how much money did it take?
    The budget for Filth was around £2 million and it made £4 million at the box office.
18. What advantage did James McEvoy feel £100m films have over low budget films?
    He said that they have a massive budget to sell the film. He said that 'films like Filth can be leagues ahead of the $100m movie, but they've got no money to get a poster in the paper. So who's going to come and see them?'. 
19. What is VOD?
    Video-on-demand.
20. What % increase did VOD see last year?
    50%
21. What impact might VOD have on distributers and Studios?They might become less important.
22. What impact has it had on Blockbuster rental stores?
23. What was unique about Ben Wheatleys 'A Field In England'?It was the first UK film to be released simultaneously in cinemas, on TV, on DVD and through video-on-demand.
24. What does director of The Machine Caradog James think is the toughest part of film making?You can make a good film but it's hard to get it to reach an audience.
25. Why have rules been relaxed on what makes a film 'British'?To help encourage more investment in the UK film industry.
26. How has the use of visual effects in films been encouraged?
    The new cultural test will include an increase in the points available for using British visual and special effects companies.
27. Name five of these rules and link them to The Kings Speech, Kill List, The World's EndFilm set in the UK, British lead actor/majority of cast, lead characters British citizens or residents, film based on British subject matter or underlying material, British director, scriptwriter, producer, composer, key staff, crew.
    The King's speech starred mainly British actors (Colin Firth & Helena Bonham-Carter for example), it was based on a British subject matter and is about British heritage, which is another rule, the lead characters are British citizens, the director is British (Tom Hooper) and so are other members of the crew such as the scriptwriter, and it was filmed and set in England.
    The majority of The World's End cast were British actors (Simon Pegg & Nick Frost for example), it's lead characters are British citizens, it was set in England and filmed in England, it's based on an underlying English material (pub crawls) and has a British director (Edgar Wright) and other key members of the crew are British, for example one of the producers Nira Park is.
    Kill List is set and filmed in England (in Sheffield), it's lead characters are British citizens, the majority of the crew are British (including the director Ben Wheatley).
28. What rules has chancellor George Osbourne announced for tax on British films?He announced that tax relief would be increased from 20% to 25% on the first £20 million of qualifying production expenditure. Furthermore, productions will only have to spend 10% of their budgets on UK expenditure to qualify (down from 25%) to help more independent production companies and make the UK a more attractive co-production partner.
    
29. What is the highest grossing film in UK box office history?
    Skyfall
30. How much has it taken and how many screens was it available on? £94.3 million in the UK and it was available in 587 cinemas.